Michael and Peter both had busy lives, often eating emergency food on the run that was both unhealthy and expensive. Just like all their friends, they were making bad food choices simply because they had no alternative. “We all wanted to eat healthily but, due to lack of opportunity, we were consuming junk food instead”. So, Michael and Peter decided it was time for a change and went to their good friend, Jens, to ask for help. Jens had experience working as a chef in some of the best restaurants in the world, including NOMA in Copenhagen and for The Danish Cancer Society. Jens was super excited about the idea to create a tasty real food alternative to convenience food and asked if he could become a part of the company.
Together we all agreed:
- We only use natural ingredients
- We do not add sugar
- Our products are plant-based only
- Our real foods are vegan
The idea was to produce all our products ourselves from recipes developed by Jens. These would be handmade, bursting with vitamins and minerals from whole food ingredients, and taste deliciously natural like no other meal replacement on the market. Then after one year, and 1000s of fun tastings, Jens finally completed his magic meal replacement range and EatSmart365 was born.